About us

Our Vision & Our Goal

LN Signature of Sweden has a clear vision: to become Europe’s leading provider of professional products and education for nails, lashes and brows.

Our goal is to offer high-quality products and professional education that strengthen the role of beauty professionals and help raise standards across the entire beauty industry.

LN represents our origins in Lilly Nails, but today it equally represents our core categories – Lashes, Nails & Brows – reflecting the breadth of our product range.

Signature represents our commitment to quality: everything we offer is carefully selected, developed and quality-assured by us.

Of Sweden highlights our Swedish heritage and the values we stand for – quality, precision and reliability.

 

Education with Quality at Its Core

Our education programmes are based on The Signature Method – our own carefully developed and proven training methodology, designed to ensure the highest standards, in-depth knowledge and long-term professional development within the beauty industry.

The method has been developed through many years of experience and combines structure, technique, product knowledge and hands-on practice to give every student the best possible foundation for succeeding in their profession. Through a carefully designed educational approach and continuous development, we ensure a consistently high standard across all our programmes.

Our educators receive ongoing training in new techniques, innovations and industry trends to ensure that our educational content always meets the highest standards and responds to the evolving needs of the market.

 

Product Quality & Sustainability

Through our own product development, we create what we believe to be the market’s best range for professional, certified nail technicians, lash stylists and brow stylists.

To ensure high standards of safety and quality, our chemical products are registered with both the Swedish Medical Products Agency and CPNP (the EU’s Cosmetic Products Notification Portal).

Since 2020, our range has also expanded to include products made in Sweden. More Swedish-made product innovations are continuously being developed through our factory in Halmstad – as part of our long-term commitment to quality, innovation and local production.

Sustainability and responsibility are integral parts of our business. We therefore take our producer responsibility seriously and are affiliated with FTI – Sweden’s Packaging and Newspaper Collection system.

 

A Strong Community and Great Opportunities

With extensive industry experience, a strong professional network and a passion for development, LN Signature of Sweden has established itself as a leading name within the professional beauty industry.

We offer opportunities for continued professional development through advanced training, educator programmes, competition teams, as well as digital and local networking events – all designed to create long-term opportunities for nail technicians, lash stylists, brow stylists and entrepreneurs within the industry.

We believe in the power of knowledge, networking and inspiration – and that success is created together.

 

Certifications & Responsibility

PRODUCTS REGISTERED WITH CPNP
All products are registered with the Swedish Medical Products Agency and CPNP (the EU’s Cosmetic Products Notification Portal).

PRODUCER RESPONSIBILITY
Affiliated with FTI – Sweden’s Packaging and Newspaper Collection system.

PRODUCT DEVELOPMENT FOR PROFESSIONALS
Through our own product development, we create a carefully selected premium range for professional, certified therapists and stylists.

THE SIGNATURE METHOD
Our own comprehensive training methodology, developed to ensure the highest standards, in-depth knowledge and long-term professional development within the beauty industry.

 

Our Journey

Our journey began in 2008 in a small pink house in Kungsten, western Gothenburg, where Maud Sannes founded Lilly Nails AB with a clear vision: to offer products of the highest quality to professional nail technicians.

The name Lilly came from Maud’s grandmother and paternal grandmother, who were both named Lilly – two important women who inspired the company’s first chapter and its core values.

Over the years, the business evolved from a specialised nail brand into a broader offering within Lashes, Nails & Brows, with both professional products and education becoming an integral part of the company.

When Maria Mellert joined as co-owner in 2012, the education side of the business was strengthened further. With extensive experience in education and a strong focus on quality, professional development became a central part of the company’s continued growth.

Today, the journey continues under the name LN Signature of Sweden – with the same passion, knowledge and commitment to quality as always, but with an identity that better reflects the full scope of our business and our international ambitions.

Same values. Same quality. A name for the future.